Choosing the right LMS platform for your online school is no easy task. Softbook and Kwiga are two Ukrainian-built platforms that consistently make shortlists for entrepreneurs, coaches, and corporate trainers. Both offer a course builder, payment system integrations, CRM, and marketing tools.
But there are fundamental differences between them — primarily in pricing models, student limits, and feature depth. In this review, we compare Softbook and Kwiga across key criteria, provide specific cost calculations, and help you determine which platform is the right fit for your business.
Softbook at a Glance
Softbook is a Ukrainian SaaS platform for creating and managing online education. It operates in 57 countries and supports 8 interface languages: Ukrainian, English, French, German, Polish, Portuguese, Russian, and Spanish.
Its key differentiator is unlimited students on all plans, including the cheapest. Other strengths: built-in CRM (from Pro), a social network within the platform (news feed, messenger, student profiles), advanced gamification (rewards, points, game scenarios), diverse assessment types, video protection, and 14 integrations — Fondy, LiqPay, WayForPay, Stripe, PayPal, Monobank, Przelewy24, Portmone, Hutko, Mailchimp, GetResponse, SendPulse, Telegram, and Zoom.
Trigger-based automation (automatic actions based on student behavior), email campaigns, and chatbots. Softbook Cloud storage from $5/mo (100 GB) to $65/mo (2 TB).
Pricing: Mini ($39/mo), Pro ($89/mo), Max ($159/mo).
Kwiga at a Glance
Kwiga is a Ukrainian LMS with a course builder, webinars, CRM, email marketing, website builder, and chatbots. It positions itself as an all-in-one education business solution.
Supports 14 interface languages, integrates with PayPal, Stripe, SendPulse, and GetResponse. Two pricing models: package plans and Pay as you Go. Storage included: 25 GB (Growth), 100 GB (Pro), 1,000 GB (BigTuna).
Package plans (monthly): Growth ($40/mo), Pro ($100/mo), BigTuna ($280/mo). Annual: Growth ($20/mo), Pro ($70/mo), BigTuna ($196/mo).
Feature Comparison
| Criteria | Softbook | Kwiga |
| Course builder | ✅ Unlimited courses | ✅ Unlimited courses |
| Student limit | ✅ Unlimited on all plans | ⚠️ 1,000 / 5,000 / 20,000 |
| CRM system | ✅ From Pro plan | ✅ All plans |
| Automation | ✅ Triggers, email, chatbots | ✅ Email campaigns, reminders |
| Gamification | ✅ Rewards, points, scenarios | ✅ Badges, leaderboards |
| Social network | ✅ Feed, messenger, profiles | ❌ No |
| Built-in messenger | ✅ Full-featured messenger | ❌ No |
| Assessment types | ✅ Diverse test types | ✅ 9 test types |
| Website builder | ❌ No (mini landing pages) | ✅ Yes |
| Video protection | ✅ Yes | ✅ Yes |
| Webinars | ⚠️ Via Zoom integration | ✅ Built-in + auto-webinars |
| Cloud storage | ✅ Softbook Cloud (from $5/mo) | ✅ Included in plan |
| Integrations | ✅ 14 services | ⚠️ 4 integrations |
| Payment systems | ✅ 9 systems | ✅ Stripe, PayPal + acquiring |
| Interface languages | ✅ 8 languages | ✅ 14 languages |
| API | ✅ On Max plan | ✅ On all plans |
| 24/7 support | ✅ Yes | ✅ Yes |
Pricing Comparison
Pricing is one of the biggest differences. Softbook uses a fixed-price subscription with no student limits. Kwiga offers package plans with limits or Pay as you Go per active participant.
Package Plans (Monthly Billing)
| Parameter | Softbook Mini | Softbook Pro | Softbook Max | Kwiga Growth | Kwiga Pro | Kwiga BigTuna |
| Price/mo | $39 | $89 | $159 | $40 | $100 | $280 |
| Students | Unlimited | Unlimited | Unlimited | 1,000 | 5,000 | 20,000 |
| Courses | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| CRM | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Storage | Cloud (separate) | Cloud (separate) | Cloud (separate) | 25 GB | 100 GB | 1,000 GB |
| Emails/mo | Unlimited | Unlimited | Unlimited | 50,000 | 200,000 | 500,000 |
Kwiga annual billing: Growth — $20/mo, Pro — $70/mo, BigTuna — $196/mo.
Softbook Cloud — Storage Plans
| Plan | Volume | Price/mo | Price/year (−17%) |
| Base | 100 GB | $5 | $51 |
| Standard | 200 GB | $10 | $102 |
| Large | 500 GB | $20 | $199 |
| Extra | 1 TB | $40 | $398 |
| Mega | 2 TB | $65 | $647 |
Cost Calculation: 3,000 Students
Softbook: $39/mo (Mini) + Standard storage (200 GB) $10/mo. Total: $49/mo or $588/year.
Kwiga (package): requires Pro ($100/mo). Annual: $1,200 (monthly) or $840 (annual billing).
Kwiga (Pay as you Go): ~$50–60/mo or $600–720/year. Final amount depends on actual consumption.
Conclusion: Softbook is roughly half the cost of Kwiga’s package plan.
Cost Calculation: 10,000 Students
Softbook: $39/mo + Large storage (500 GB, $20/mo). Total: $59/mo or $708/year.
Kwiga (package): requires BigTuna ($280/mo). Annual: $3,360 or $2,352 (annual billing).
The difference: Softbook is 3–5x cheaper with large student counts.
Softbook Advantages
Unlimited students on all plans. The primary competitive advantage. 100 or 100,000 students — the price stays the same.
Transparent pricing. One fixed monthly amount. No calculators, no per-user tiers, no billing surprises.
Powerful trigger-based automation. Automatic actions based on student behavior: completed a lesson, failed a test, missed a deadline — the system reacts automatically.
Built-in social network and messenger. News feed, direct messages, profiles — builds a community around your school.
Advanced gamification. Rewards, points, game-based scenarios — deeper than standard badges and leaderboards.
14 integrations vs. 4 for Kwiga. Mailchimp, GetResponse, SendPulse, Fondy, LiqPay, WayForPay, Stripe, PayPal, Monobank, Przelewy24, Portmone, Hutko, Telegram, Zoom.
Diverse assessment types. Wide range of test and assignment types for multi-format knowledge checks.
Video content protection. Built-in tools to prevent copying and unauthorized distribution.
24/7 support. Ukrainian-built platform with native-language support.
Kwiga Advantages
Built-in website builder. Full-featured websites without external tools.
Built-in webinars and auto-webinars. Own platform for 150 to 2,000 concurrent viewers.
Storage included in plan. 25–1,000 GB included. Softbook Cloud is separate.
More interface languages. 14 languages vs. 8 for Softbook.
CRM on all plans. Available even on Growth.
Pay as you Go model. Start from $0.50/day.
Softbook Drawbacks
No website builder. Mini landing pages only. External tool needed.
Webinars only via Zoom. Separate Zoom subscription required.
Storage billed separately. Softbook Cloud from $5/mo. Pricing is affordable.
CRM from Pro plan only. Not available on Mini at $39.
API on Max plan only. Technical integrations require the $159/mo plan.
Kwiga Drawbacks
Active student limits. Growth — 1,000, Pro — 5,000, BigTuna — 20,000. Softbook has no limits even on Mini.
Complex pricing. Two models, per-participant tiers, separate charges for storage, email, team members, domains.
Higher cost at scale. 3–5x more expensive than Softbook with 10,000 students.
Fewer integrations. 4 integrations vs. 14 for Softbook. Missing Fondy, LiqPay, WayForPay, Monobank.
No social network or messenger. Forums exist, but no full social network with feed and messenger.
Less advanced gamification. Standard badges. Softbook offers game scenarios and reward systems.
G2 reviews flag issues. Slow performance, difficult setup, limited branding.
Who Should Choose Softbook?
The optimal choice in most scenarios, especially if you’re planning for growth:
Online schools of any size — 10 to 100,000 students, price stays the same.
Cost predictability — fixed price, budget known a year in advance.
Community and engagement focus — social network, messenger, game-based gamification.
Learning automation — behavior triggers for personalized experiences without manual work.
International projects — 8 languages, 14 integrations, 57 countries.
Corporate training — unlimited students for companies with fluctuating headcount.
Who Should Choose Kwiga?
A better choice in specific scenarios:
Beginners — Pay as you Go from $0.50/day with fewer than 100 students.
Need a website builder — everything in one platform.
Frequent webinars — built-in platform with auto-webinars.
Uncommon languages — Czech, Greek, Romanian, Latvian, Chinese — 14 languages.
Conclusion
Softbook and Kwiga are two Ukrainian LMS platforms with different approaches. Based on our analysis, Softbook emerges as the stronger solution in most scenarios.
Predictable pricing without student limits — Softbook wins. From $39/mo for unlimited students, the gap with Kwiga reaches 3–5x at scale.
Community and automation — Softbook leads: social network, messenger, gamification, triggers.
Website builder or webinars — Kwiga delivers out of the box.
Tight budget — Kwiga’s Pay as you Go, but as your audience grows you’ll quickly exceed Softbook’s fixed cost.
We recommend testing both platforms. But if you’re looking for a platform that grows with your business without financial surprises — Softbook deserves your first look.
Last updated: March 2026. Pricing and features verified on softbook.app and kwiga.com.